Use SEO Writing Assistant to automate the content optimization process

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In short, content optimization is about ensuring that your copy has the best chance of achieving its intended goal , whether that's ranking in a search engine or turning existing leads into conversions.

User experience should be at the center of this process. Think about the following aspects:

The readability of the text
The structure
The presence of images
The tone of voice
Taking care of the technical aspects is also fundamental: for example, the list of croatia consumer email keyword strategy, interlinking , meta tags , etc.

To automate some of this process, use Semrush's SEO Writing Assistant , a tool that helps you optimize your content for readers and search engines.

The tool evaluates your text based on four main pillars - readability, SEO, originality and tone of voice - and highlights all the texts and elements that need improvement.



Consider paid channels
We found that 46% of companies that had great success with content marketing in 2021 had increased their budget for paid content promotion .

There is a good reason for this. Organic content strategies are especially powerful when paired with paid marketing campaigns.