How to use email newsletters as content hubs

[Rakibul200]

Smart redirect from all platforms: a marketer’s favorite that makes life easier by allowing only a single link configuration per campaign that can automatically detect where users are coming from and where they need to be redirected to. So instead of configuring at least five tracking links for ios, android, windows, amazon and web, all you need is one. With one link, there’s a lot less room for error – be it broken links or links that end up taking your users to the wrong place.

Also, remember that twitter, google, ios, and facebook all instagram data have deep linking technology, but it’s fragmented. A twitter card with deep links won’t work on facebook and so on. If we can apply the responsive design analogy, just as your email design is responsive, the link should also be. That means that if a user opens the email on his desktop, the link should open the specific web landing page. When using an android or windows device, the link should open a specific app screen (whether a trip to the relevant app store to install the app is required or not).

If you’re running an app user acquisition campaign, clicking on the email link on desktop should take the user to the desktop web app store. If on mobile, the relevant platform’s app store should open. Measurement & analytics: measuring and connecting the data dots across channels in real time is the biggest challenge marketers face today. In fact, out of top priorities in email marketing for are data-related, as you can see from the emarketer chart below.