From this material you will learn:

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What are we talking about? CRR is a marketing metric that indicates the proportion of customers who continue to purchase a product or service over a certain period of time. The indicator reflects the effectiveness of measures aimed at retaining regular customers.

How to calculate? CRR is calculated using a simple formula, the data for which is taken from CRM and end-to-end analytics. However, this indicator kuwait telegram number database alone will not show the full picture of buyer behavior; there are other important related metrics that also need to be taken into account.





Concept and formula for calculating CRR
14 Reasons to Calculate CRR
What metrics are closely related to CRR
5 Ways to Increase CRR
Frequently Asked Questions about CRR

Concept and formula for calculating CRR
CRR, or customer retention rate, is a customer retention rate. The CRR indicator shows what proportion of customers cooperate with the company on a long-term basis, purchasing the goods and services it produces. A high CRR indicates the presence of a wide audience of loyal customers.

Accordingly, maintaining the customer retention rate metric at a good level ensures the stability of the company's development. As a rule, attracting a new client costs more than retaining an existing one, which affects the overall profit.

CRR is calculated based on data over a specific time period, and the general formula is as follows:

CRR = ((C2 - C1) / C3) x 100

Only three indicators are required here:

C3 – number of clients at the beginning of the period.
C2 – number of clients at the end of the period.
C1 – the number of new clients that appeared during this time period.