How to use URL parameters (with examples)

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URL parameters are commonly used to sort the content of a page, making it easier for users to navigate through products in an online store . These query strings allow users to sort a page based on specific filters and display only a certain number of items per page.


Tracking parameter query strings are also common. They are often used by digital marketers to track where traffic is coming from , so they can determine whether their latest investment in social media, an ad campaign, or a newsletter was a success.

Manage URL parameters

According to Google, there are two types of URL parameters :

1. Content modification parameters (active) : Parameters that modify the list of israel consumer email content displayed on the page.

For example, to send a user directly to a specific product called "xyz".

2. Tracking parameters (passive) for advanced tracking : These are parameters that convey information about the click – for example, which network it came from, which campaign or ad group, etc.

This information will be clearly recorded in a tracking template and will include valuable data to evaluate your recent marketing investments.
For example, to track traffic from your newsletter:

Or to collect campaign data with custom URLs:

It may seem simple enough to handle, but there is a correct and incorrect way to use URL parameters, which we will discuss shortly after seeing some examples.