explained the MTT press service.
The MTT press service also france whatsapp resource reported: "It is important for us to provide our business clients with the opportunity to use different communication channels with users, not only voice or text SMS, but also Viber, WhatsApp, etc., and this opportunity will also be implemented on the platform in the near future. Messaging, voice and SMS are in-demand functionality."
As Yulia Kuraeva, the leader of the Outgoing Communications department at Tochka JSC (a digital bank for entrepreneurs and enterprises), explains, SMS as a marketing communications channel can be effective at the start of the emergence of contact chains with a client. "This method is good when you need to consolidate contact with the calling manager or remind "sleeping clients" about yourself," she added.
According to her, for marketing stories, it is convenient for businesses to have omnichannel platforms that store the entire history of communications on a client. "In general, various platforms for communication with clients significantly simplify the work of managers," concluded Yulia Kuraeva.
When asked by a ComNews correspondent what metrics would help determine how successful a marketing mailing was, Damir Feyzullov, SMM Director of PR Partner LLC (PR Partner communications agency), noted end-to-end analytics services like Roistat. "For example, if you send a link via SMS, the system will reflect that a person clicked on it, everything worked. In special mailing services, readability statistics are also reflected in the personal account," he added.
Damir Feyzullov reported that many companies use CRM because it allows communication with clients through different channels: e-mail, calls (IP telephony), SMS mailings, communication via messengers: "You can quickly choose any convenient way of interaction for the client, or even several, and the communication thread itself will be available not only in the personal smartphone and mail of the manager, but to the entire sales department. And the client will not have to tell his story from scratch to a new specialist from the company."
Read also
Ksenia
Khizova,
Director of the Business Market Products Department, MTS
MTS in B2B: on the threshold of changes
The non-core business for the telecom operator PJSC MTS is growing at an accelerated pace and will soon catch up with the main direction - telecom. Ksenia Khizova, Director of the Department of Business Market Products at MTS, told ComNews about how the main and non-telecom businesses are linked in the company, as well as about a new approach to penetrating the industry.
Olga Gorokhova, Marketing Manager at JSC RDTECH, noted that marketers in all areas of business are faced with the task of lead generation and finding new channels of interaction with clients, while automation services are increasingly being used: "SMS services have been in demand for many years, and modern technologies allow for more precise control over the result and the formulation of analytical conclusions in one window."
According to her, SMS notification is especially suitable for the B2C segment, and in order to understand how successful the mailing was, first of all, it is necessary to evaluate the conversion of sent messages into the target action at each stage of the sales funnel.
When asked by a ComNews correspondent whether cloud platforms have advantages for building communications with clients, the marketing manager of RDTECH answered that a single cloud platform is definitely more convenient than many disparate mailing solutions.
"Marketers strive to combine all data on one resource to track customer actions and analyze the sales funnel. The SMS channel in this chain can influence the decision to purchase, becoming one of the "touches" with the company," added Olga Gorokhova.
SMS as a communication channel for business
-
- Posts: 554
- Joined: Thu Jan 02, 2025 7:17 am