There is no direct answer to this question yet as this is a developing case.
Since the main issue at hand is the transfer of European data to the US and the potential risks involved, it might be a good idea overall:
Switching to a non-US based analytics firm
Continue to use Google Analytics, upgrade to Google Analytics 4 and implement additional security iceland phone number list measures using the available settings.
Choose Google Analytics alternatives that don’t transfer data overseas.
The move to Google Analytics 4
Google recently released Google Analytics 4 in an attempt to adopt more privacy -friendly data collection and analysis methods .
Google Analytics 4, in fact, would allow you to decide where to store users' personal data, also offering privacy controls to set, such as cookie-free measurement, and customization options to minimize the collection of specific user data.
What are the risks if I continue to use Google Analytics 3?
So far, no financial penalties have been issued by European authorities for the use of Google Analytics.
Based on the decisions issued, it can be assumed that the possible legal consequences are the following:
Receive an order to identify further technical measures within 90 days.
Receive an order to stop the service and replace it with another.
The press release from the Guarantor states that: “ Upon expiry of the 90-day deadline assigned to the company receiving the provision, the Guarantor will proceed, also on the basis of specific inspection activities, to verify the conformity of the data transfers carried out by the owners with the EU Regulation ”.
The provision of the Guarantor therefore seems to imply that if you are caught using Analytics, at most you will receive a warning and three months to remedy the situation , but nothing prevents the Guarantor from subsequently adopting greater severity.