As a marketer, you can and should only collect data that is necessary for current marketing purposes

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mmehedi*#
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Joined: Sat Dec 21, 2024 4:29 am

As a marketer, you can and should only collect data that is necessary for current marketing purposes

Post by mmehedi*# »

. Review your data collection workflows and templates, and analyze your data practices to check that the records you collect are actually being used . If some data is not being used or does not have a significant impact on your customers’ experience, consider refusing to collect such data and removing the records you already have.

Additionally, under the GDPR, you must inform your customers about the data you collect and obtain their explicit consent for this collection. However, the opportunity to opt out must be lebanon whatsapp resource provided at any time. Under the GDPR, collecting sensitive data without customer consent can result in legal fines.

Audit mailing lists
Again, as the amount of data in your organization’s storage increases, so does the risk of a data breach. Therefore, regular auditing of mailing lists is an email marketing GDPR practice that you should integrate. Customers who unsubscribe from your email promotions, newsletters, and other marketing materials should have their information removed from the database. You may also want to sort customer addresses by email subscription categories to avoid sending them marketing materials that they don’t want to receive.

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