What are the pillars of brand trust?

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When a consumer trusts a company, they are 53% likely to try its newest products , which translates into new and better sales. Among brands where there is no trust, only about 25% are likely to accept their new business proposals.

When they trust a brand, users are more than twice as likely to be loyal to it and also advocate for it to others.

Consumers are moving away from the marketing tactics that have been the norm for decades and are now relying on social media and other everyday users to decide what to buy.

In fact, getting feedback from other consumers is so important to shoppers that, on average, they need to read 100 reviews before they feel confident enough to purchase a product online .

Earning these positive reviews through quality and customer sms gateway japan experience is extremely important in today's market.

In any relationship, trust is the cornerstone of success. So, what are the key elements to building brand trust with your audience? Let’s take a look!

First pillar: perceived capacity
Is your brand capable of delivering what it promises? That's the question your audience will be asking themselves. Are what you say and what you do aligned?

By reassuring your audience through the actions you take, you will build trust and begin to become a recommended brand.

Social proof or reviews will also help you build credibility, just remember not to over-promise or under-deliver.

Second pillar: perceived genuine concern
Do they care about me? Yes, that pillar is difficult to establish.

By being consistent in your messages and communication with the consumer, you will show them that you really value what they say and think.