How to create an effective Lead Scoring model?

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As soon as you start using inbound marketing in your company, leads will start to enter your funnel . When they do, you will need to know which of them are ready to buy -and are the ones you are most interested in- and which ones are still considering their options . To do this, you can use a Lead Scoring model .

Lead Scoring consists of assigning a denmark email list numerical value to each incoming lead taking into account different factors such as their personal information or how they have interacted with your website and/or brand.

Most CRMs have a basic Lead Scoring model . However, not all companies have the same interests and needs. This can lead them to overestimate or underestimate the potential of a lead . That is why, as inbound marketing specialists, at Sneakerlost we recommend using an advanced Lead Scoring model.

The best part? We can help you implement yours , but first…

Find out why you need it!


How does a basic Lead Scoring model work?

When using the basic Lead Scoring system that any CRM uses (like HubSpot , for example) the tool itself classifies incoming leads to help the sales team determine which ones to prioritize.

Scores are typically determined by applying a point system that includes both positive (aligned with the target customer) and negative (deviating from the target customer) criteria.


Limitations of a basic Lead Scoring model
Although a basic Lead Scoring system like the one included in the main CRMs can help you get a first idea of ​​which prospects can become clients, it is still a system with certain limitations.