How to write a good User Story?

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There are many reasons why a product or solution launch may fail, but one of the most likely causes is that the customer fails to see the value in it. As a marketer, it is essential to be able to demonstrate the value that a solution or product brings to your customers.

To do this, it is important to take the time to think about thailand email list and write a User Story, user story in French, to understand your customers' expectations before launching into the production of a solution. In addition, user stories are very useful for designing a website or an application for example.

But what is a good User Story and how to write it?

I/ What is called User Story?
The User Story is a concept from the agile Scrum method and, in principle, it is quite simple: you have to put yourself in the shoes of the customers in order to determine what their needs are. For example, a User Story can be formulated in this way: “As a [customer profile] , I want to [objective of the feature] in order to [result] ”. Let's take a concrete case to better understand:

As a farmer, I want to be able to control and guarantee the quality of my vegetables in order to best promote them to my customers.

The User Story, written like this, allows you to relate the problem encountered by the customer without directing the solution that will result from it.



II/ Why is it important to write it?


Writing a User Story is the most effective way to ensure that the team focuses all its efforts on delivering a solution to the users' real problems and thus validates that this proposed solution meets the users' needs.

Additionally, it allows development teams to better understand customer demands and therefore motivate and encourage them to be creative and critical when creating solutions.

Indeed, writing the User Story allows all stakeholders to be involved in the reflection on the choice of the solution. By having this view, the development teams can be a force for proposals and propose more effective alternatives that are more in line with the customer's needs.

So, by adding a lot of details to your User Story, you indirectly promote teamwork and help prevent possible limitations of the solution you are considering that you had not thought of.



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III/ Our advice for writing a good User Story

Define your persona


The first step in writing a good user story is to identify and get to know the user better. In fact, there is usually more than one type of user who will interact with your different solutions. Therefore, including a step on defining the persona in the design of a solution allows you to better understand the range of objectives and needs of your users. In addition, this can be used as a kind of checklist for designers.