Appear in the first search results with a website

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Tips to improve your website's positioning and climb to the first page of search results
Internet search engines such as Google, Yahoo or Bing have become the go-to source for many users when they want to locate a company. In this way, those thick telephone directories are losing their weight and importance. In general, for a person who has an Internet connection, it is easier and faster to consult Google for any type of information.

Although we have mentioned three search engines, the most widely used is Google . That is why we always pay attention to its search results. The results are organized ten by ten per page. The first 10 are mainly important because that is where the user is going to click. On the other pages, it is less likely.

That is, you are going to enter one or more of the websites on cambodia email list that first page because you are trying to find a product and/or service. Therefore, that first page of results is clearly a gateway to potential customers. Do you want to be on that first page? Do you want to know how to improve SEO?

How to gain positions in search results
What we are trying to achieve is that users find our website in a natural way. Ultimately, it is about improving SEO or positioning your website on the first page of a Google search. Here we provide you with a series of guidelines:

Without 404
By this we mean that it is vital that when Google robots enter our page they do not find 404 errors or, in other words, non-existent pages. Special care must be taken when migrating the website from one server to another or from HTTP to HTTPS protocol. It is important to do it well because it can lead to many non-existent pages.

Authority
The more quality content the website has, the better it will rank. The domain will also have more authority.

The domain
Many times we don't take into account that the domain can also help us position the website. If, for example, we offer marketing services and our site is called bcm.marketing, we will have more opportunities to be found if someone searches for marketing. But sometimes the domain name is given to us by the company itself, so we can add the type of service we want to position ourselves for to improve SEO. Thus, in the case of a bus transport company, we would add the word buses to the domain name (companynamebuses.com). Of course, we would do this if we started from a website that has not yet been created.

In the event that we want to change the domain, we would first need to check how the page ranks. That is, how much authority the page has for Google.

Index only what is relevant
It is not important that absolutely all pages are indexed in Google. In the case of pages made with WordPress, it is common to find pages with tags or indexed categories. This causes duplicate content to be indexed or very poor. But if what you want is to position the website, it is recommended to deindex pages such as “Privacy Policy”, “Cookie Policy”, etc.

Duplicate content prohibited
Content is still king on any website. Content that is extensive, current and contains keywords is especially favoured. Find out what users are searching for in order to write about it. This will help you position your website. To do this, you can use tools such as Answerthepublic , Keywordtool.io or Übbersuggest .

But remember, it is not enough to duplicate content. By this we are not only referring to plagiarism from other websites, but also copying our own content in order to increase the text. This action penalizes us. This means that it relegates us to pages much lower than the first positions.

Linkbuilding
We need to get other pages to point to our website. This means that a text on their website links to ours. Ideally, these links should be on pages whose subject matter is related to ours.

Check that you have included the link to the website on social networks . This is often forgotten and is a very simple way to obtain links. Later we can obtain others simply by making comments on blogs or forums, in which we must include the link to our website. Sometimes they will allow this automatically, but other times the administrator of that website will prevent it.

Social media integration
In relation to the previous point, not only should social networks point to our website, but they must also be included on the website. This means that we must reserve a space on our website from which we can access social networks.

These are just a few of the many recommendations that exist and if you follow them, you will gradually see that they help to position your website better. Of course, it is a slow process, a long-distance race. However, our recommendation is that you put yourself in the hands of an expert who will perform an audit of your website to analyse and know exactly its status, as well as give you guidance so that your website can be in the top ten positions in a Google search. At BCM we will be happy to advise you, would you like us to help you.