What is Smarketing and what is it for?

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We can say that Smarketing is one of the key components of the success of Inbound Marketing . This is due to its location in the closing stage of this methodology, where we are going to try to transform leads into clients and, therefore, where we have to become more effective.

If we fail to be truly efficient at this stage of the hong kong email list customer journey , there is a high possibility that a significant number of leads will never become our customers and our acquisition costs will remain questionable.

Smarketing is the process of adapting marketing and sales teams to common company objectives, the ultimate goal of which is to improve revenue.

Teamwork is one of the aspects that companies have always placed the most emphasis on , and it is through this inbound marketing methodology that it now takes on special relevance, establishing a clear model of collaboration between the different departments, seeking to be able to row together towards achieving the main objective of every organization: Selling.

Traditionally, these two departments have never been very aligned, even acting as rival teams. In fact, according to a study by Sirius Decisions, between 60 and 70% of the content of digital marketing strategies is not used for Sales. These figures give us an insight into the lack of cohesion that usually exists between both teams.