The main features of Google Trends

[samiaseo222]

The tool displays a curve representing the evolution of interest in a search term over a given period. This index, normalized between 0 and 100, reflects the relative popularity of the keyword.

An upward trend may indicate an emerging trend, while a decline signals a decline in interest. For example, a sudden spike may correspond to a specific event or season.


Interest by region: geographic analysis
Google Trends allows you to visualize the popularity of a term by region or country. An interactive map highlights the areas where interest is highest, providing valuable insights for localized strategies.

For example, a company might target ireland email list advertising campaigns to regions where interest in its products ("Batman suits") is greatest.


3.2 Queries and related topics
Identification of associated trends
Google Trends suggests related queries and related topics related to your search. These suggestions reveal other popular keywords or topics among users interested in the term studied: "florist".


Examples of use for finding keywords or content ideas
An e-tailer searching for “running shoes” might discover related queries like “best marathon shoes” or “trail running shoes.” These insights can be used to inform SEO content strategies or plan targeted ad campaigns.

3.3 Comparison of search terms
Google Trends lets you compare up to five terms at once. Each term is represented by a separate line, making it easier to identify the dominant trend. For example, a business that is torn between “yoga classes” and “pilates classes” can determine which one is attracting more interest and adjust its marketing strategy accordingly.


3.4 Using Search Types
Google Trends offers segmentation by search type, allowing for more detailed analysis based on needs:

Google Trends does not process every query made on Google, but relies on a representative sample of searches. This process ensures speed of analysis while preserving the relevance of the data.

To normalize the results, Google Trends compares the search volume for a term with the total searches in a given region and time period. The data is then expressed as a popularity index ranging from 0 to 100, where 100 represents the peak of relative interest in the term.