Sector attractiveness analysis is a key tool that enables companies to make informed strategic decisions. Below are some examples of the application of this analysis in practice, illustrating its importance in different sectors.
Tesla and the electric car market
Tesla is an excellent example of a company that japan email list effectively uses industry attractiveness analysis to make strategic decisions. Using Porter’s Five Forces analysis, Tesla was able to identify the key factors influencing its position in the electric car market . Understanding the threat of new entrants and the power of suppliers has allowed the company to develop a strategy focused on technological innovation and sustainability. By 2023, Tesla will have sold 4,599 new cars in Poland , which shows how well the company has adapted its operations to local market conditions.
Starbucks and market trends analysis
Starbucks regularly conducts an analysis of the attractiveness of the coffee industry to adapt its offering to changing consumer preferences. Through SWOT analysis, the company can identify strengths, such as a strong brand and customer loyalty, and weaknesses, such as high product prices. Starbucks also uses PESTEL analysis to understand the impact of social and environmental trends on its operations. For example, increasing environmental awareness among customers has led the company to introduce more sustainable practices, such as the use of biodegradable cups.
Examples of application of sector attractiveness analysis
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