PRODUCT STRATEGY AND COMPETITION ANALYSIS

samiaseo222 · Post by **samiaseo222** » Sun Jan 26, 2025 3:32 am

Product promotion strategy is one of the marketing components that is directly responsible for sales effectiveness. It is a field that offers a wide spectrum of the most varied ideas to create and satisfy the needs of both the company and the customers. However, it is important to keep in mind that while brilliant and effective solutions bring great profits, wrong decisions can lead to financial difficulties. Choosing the right product strategy is a task of great responsibility. However, this does not mean copying other companies' solutions for your own campaign. A product promotion strategy is something that should be unique in the first place.

Something that should distinguish the company from the rest of its peers. So why keep track of what your competitors do when it comes to product promotion? First of all, it is useful to know which lithuania email list distribution channels and types of advertising have not worked in the past. This way, we can avoid some wrong decisions. It is also good to know which solutions have never been used by competitors. Applying them will make our strategy innovative and unusual in a given sector, and this is already a great added value.

SOURCES OF FINANCING

The liability structure of a company (especially a start-up) is a source of many dilemmas and doubts. Obtaining external capital is one of the necessary solutions when it comes to growing a company. However, to what extent is it safe to go into debt? Which debt can be the most advantageous from the company's point of view? It is worth examining the market and the sources of financing of similar institutions. Many sectors have a specific capital structure within the company. If these solutions work well in the sector, it is worth pursuing them. The analysis of similar companies can also give us some clues as to how they have obtained capital in the past. Below we will see how the most established companies dealt with this problem when they were still in an early stage of development.