These are just some of the elements that make investing in PPC marketing an important action for any company

Mostafa044 · Post by **Mostafa044** » Sun Jan 26, 2025 5:14 am

Another way to do PPC marketing is through the different social media platforms that exist today, such as Facebook, Instagram or Threads. However, it was found that around 40% of the advertising investment made during 2022 was allocated to search engines, mainly to Google, where 73% of the investment of this type went.

PPC is a form of advertising that offers multiple advantages. According to public data, during 2022, PPC was able to generate on average $2 for every dollar spent, with an average Cost Per Click of $1.6.

On the other hand, PPC is a cost-effective, measurable method that delivers results in a short time . It also allows you to target a very well-defined audience based on their demographics, location and interests.

Another advantage of PPC is its power for branding, since even if the user does not click on the ad, they may still see it and become aware of or remember the brand.

When establishing any company budget, list of finland cell phone number it is important to take into account a series of factors that respond to internal and external elements.

In the area of digital marketing, as in any area in which a similar planning process is carried out, it is necessary to evaluate historical data and prospective conditions, in addition to establishing clear objectives and goals that allow defining the best strategies.

Analyzing the big picture
It is essential to take into account elements of the context, such as, for example, the upward trend in inflation and economic uncertainty, the interest in generating better results with fewer staff and less budget, the growing disapproval of third-party cookies and the trend to implement clean data rooms instead.

In addition to these aspects, which respond to global or external factors to the company, it is important to analyze the results obtained in previous years , as a basis for making the necessary adjustments, modifying what did not work and strengthening what did, in light of future conditions.