#5: Companies will try to take advantage of their employees

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Rating: +1
In 2023, brands began to leverage their most valuable resource: their employees. By equipping their staff with tools and incentives to become brand advocates, belgium whatsapp number database companies saw a noticeable improvement in organic reach and the authenticity of their messaging. There’s not much data to back up our prediction here either, but we did find a report that showed employee-led brand advocacy programs saw growth in 2023 and will continue to rise in 2024, so once again we feel like we deserve a point.

Final score: +6
With a commendable score of +6 and zero wrong predictions, we consider that we did pretty well in 2023! Now, let's look ahead and at our proposals for what 2024 has in store for the world of digital marketing:


Short videos have taken the digital world by storm, captivating users with their concise and visually appealing content. All signs point to this trend continuing in 2024, but with a twist. Short videos will undergo another transformation, incorporating innovative interactive elements that will revolutionize the way users interact with content.

Platforms like TikTok, which are already immensely popular, will play a leading role in this transformation. More than just entertaining the user, they will go further by integrating e-commerce functionality directly into the content. This integration will blur the lines between entertainment and shopping and make the user experience more fluid. Imagine watching an interesting video and being able to click on a featured product in the video to instantly purchase it. This advancement will be a game-changer and will reshape the way people interact with content and make purchasing decisions.