There is no witching hour, no ideal time of day or day of the week to send marketing emails

[zakiyatasnim]

This is disappointing and frustrating but you can still get pointers.

Much of the research seems to suggest mailing on weekdays to get the best results.

But when you dig deeper, you'll find this can be down to how the data was measured, and "following the herd".

Knowing the best time to send emails is all about standing out in the inbox.


As PowerInbox CEO, Jeff Kupietzky, says (Forbes);

"The weekends are when people are more apt to engage and take action, by clicking on content in emails."
As you see, from this MailerLite data, there is almost no difference in open rates through the week;


There is a slight downturn on the weekends but that's it.

My point?

Open rate does not fluctuate enough to make a difference and...

More importantly - open rate is not the true measure oman number data of success for your email marketing campaign.

You are far better to look at click through rate and SALES.

Take a look at this data from SuperOffice, and you can see that email open rates took a hit in 2020;