Why Proper Database Management Matters

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It takes time—often a long time—to build your personal brand. And it takes only a few seconds for it to be destroyed.

The determination to win is important in selling…but the determination to prepare to win is an essential part of getting to the top!CRMs Keep Opportunities From Falling In The Cracks
Personally, I believe that CRM systems are a blessing and without them you really don’t have a company positioned to grow. Instead, you have business relationships that you did not document and opportunities that might easily fall through the cracks.

I have been saying to my clients for years that I think a salesperson’s salary should directly correlate to the accuracy of their record keeping.

Imagine you get hit by a bus (metaphorically and literally) and nobody can trace what you have been discussing with clients and prospects when you one day don’t show up.

A company is only as strong as their database and oman telegram data their ability to target clients and prospects in a meaningful way.

In sales, database management will help you prospect and stay on top of opportunities. It also helps your management to track your efforts (perhaps that’s why so many sales people don’t like them?). And most importantly, it provides a way of communicating effectively with your audiences- externally AND internally.

When it comes to service and account management, CRM systems are equally important. You want to tap into opportunities to up-sell to your clients and to provide them value. In the example below that I recently experienced, bad CRM management led to me (the customer) being annoyed and disappointed.

Every Sales Situation Should Be An Opportunity to Provide Stellar Service
Sometimes sales and service blend in with each other and it’s hard to determine where sales ends and service starts, or the other way around. In an ideal world, every service situation should be a sales opportunity and every sales situation should be an opportunity to provide stellar service but we all know that the reality doesn’t always reflect that.

Keeping track of your CRM system is key to developing new clients but also crucially important when staying in touch with your existing customers. Bad database management can not only lead to lost opportunities it can irritate and annoy customers.