Head of the Telecom department at Ozon Alexey Zaytsev

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In his opinion, the trends of 2023 will be determined by politics. He notes that political events affect both retail distributors and buyers. " I don't see any problems specifically for the Russian market. There are problems all over the world - crises and recessions. They will only get worse. The average price of a product and the cost romania cell phone number list of production are growing , production volumes are falling. Some companies are moving production to new locations. All this together gives an increase in the cost of the product and a decrease in demand. Therefore, I think that the market in 2023 will be problematic globally. In this regard, Russia looks like a quiet haven where everything is more or less good , " concluded Eldar Murtazin.

notes that by the end of the year the market had stabilized and a structural change in demand can be recorded. " First of all, interest in Chinese smartphones has grown enormously, which now represent worthy competition to A- and B-brands in terms of functionality and technology, and their price is more attractive. In addition, Chinese manufacturers are investing more actively in product promotion this year, which also helps stimulate sales. This is clearly noticeable in the second half of the year against the backdrop of a decrease in marketing activities from previously leading vendors , " says Alexey Zaytsev. According to him, buyers have become less likely to look at the premium segment and more often choose smartphones under 50 thousand rubles . " Xiaomi, Realme, Tecno, Infinix are in the lead. The largest number of smartphones purchased on Ozon over nine months were purchased in the segment up to 15 thousand rubles . The next most popular are smartphones from 15 thousand to 30 thousand rubles . And the top three leaders are rounded out by devices from the upper price segment - from 50 thousand rubles . Nevertheless, online sales of smartphones are growing this year: according to the results of the first nine months on Ozon, individual sales of smartphones increased by 14% compared to the same period last year. In terms of individual sales, the top brands have not changed since last year and consist of Xiaomi, Samsung, Apple. In monetary terms, Apple smartphones are firmly in first place this year. Among Apple smartphones, the leaders in sales in monetary terms are this year's flagships - iPhone 14 Pro 256 GB and iPhone 14 Pro Max 256 GB, both in a new purple color , " said the head of the Telecom department . Ozon