Understanding how to use tags for SEO is essential. Because these CMS taxonomies, especially WordPress, allow you to organize archives parallel to those of the categories. Categories that, as many know, are essential to create an always effective tree structure.
People and search engine crawlers love websites that are clearly organized through a clear hierarchy. Tags are not essential in this process and, in many cases, it is better to ignore them than to use them incorrectly. But if you use them well you can get great results. This is why it is right to delve into the topic of SEO by tags on a blog or e-commerce created with WordPress (and not only).
Table of Contents
What are tags in a CMS?
Risk of tag cannibalization
How to create tags for SEO
Good use of tags for UX
What are tags in a CMS?
They are taxonomies to organize content transversally russian numbers with respect to categories. They represent, remaining within an organizational metaphor , labels that can be placed on articles that are also but not necessarily in different categories. Let's take a clear example:
Categories
Email Marketing.
Social Media Marketing.
Web copywriting
Tags
Facebook.
Mailchimp.
Twitter.
An article can be present in the web copywriting category and have the Facebook tag if we are dealing with the topic of writing on social media. And it is the same for a post in the social media marketing category that deals, for example, with the techniques for promoting the company Fan Page: it has the Facebook tag.
This is just an example to understand what tags are: archive pages to define an additional level of filter useful for navigation and creation of pages that can also be a plus for positioning on Google . Obviously first it is right to clarify some points in the FAQ.