The reason is simple. Conviction!

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That’s why many entrepreneurs, business leaders, and yes, even some salespeople cringe at the thought of having to “sell” their product or service.

This predominantly negative sentiment is often due to the unsavory experiences many of us have had with salespeople over the years. Encounters that left us feeling the seller was self-interested and manipulative or where they made us feel pressured and offered little value. And yet selling, the ability to communicate value and enthusiasm around our offering, is a necessary part of building any business.

But don’t fear! Modern selling isn’t all about getting people to sign on the dotted line. Here are a few tips for how to sell if you hate selling.



1. Lead with beliefs, not pitches
One of the reasons people may hate selling is because namibia telegram data they feel that in order to sell effectively they need to arm themselves with a quiver of slick pitches and clever taglines. Words and marketing jargon designed to woo potential customers often delivered in an inauthentic way. Unfortunately, all too often the only thing these pitches succeed at doing is confusing buyers and making would-be sellers feel icky.

Despite his distaste for selling, Phil Knight was still very successful selling running shoes because, as he said, “It wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place… Belief is irresistible.”

So try this. Think about something you deeply believe in. Perhaps it’s a product, principle, or approach. For example, you might believe that starting your day at 5 AM is the secret to unlocking maximum productivity. You might believe that busy entrepreneurs should be able to run their businesses from their phones. Or you might believe that giving your family healthy, organic food shouldn’t cost more than regular food.

Why does articulating something we deeply believe feel so different than delivering a pitch?