Traffic medium exactly matches "ppc" or "cpc" or select other identifiers (you can review the others in this article about default channel groups )
As we've already mentioned, Google Ads traffic is automatically grouped into the Paid Search channel. And you can use UTM codes in your ad links on other paid platforms.
Referred
Referral traffic comes to your site through unpaid links on other websites, not including search engines and social media sites.
That includes links you find on blogs like this one:
A blog title that says "The 15 Best Pizza Chains in the U.S., Ranked"
Here is a link that goes to the menu page:
to "Mellow Mushroom".
The URL does not include any special phone number in korea parameters, but Google Analytics traffic rules will recognize it as a referrer.
Google Analytics classifies traffic in the Referral channel when the traffic source matches "referral" or "link" or "app".
If you have a large number of inbound links pointing to your domain, you have the opportunity to see large amounts of referral traffic.
Social ecological
Organic social traffic comes to your site through unpaid links on social platforms like Facebook, X (formerly Twitter), etc.
Here is a Facebook post with a link:
Marco's Pizza Facebook post with a link to "Marcos.com/giftcard"
The URL doesn't have any special parameters, but Google Analytics traffic rules will recognize it as organic social because the traffic source matches a well-known social site.
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