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By systematizing the acquisition, nurturing, and selection of potential customers, customers with a strong desire to purchase can be handed over to sales representatives, increasing the possibility of closing a deal. MA is mainly used in lead nurturing measures. Lead nurturing is a combination of the words "lead" (prospective customer) and "nurturing" (development). By taking an appropriate approach based on information obtained from exchanging business cards, attending exhibitions, and inputting information when requesting materials, potential customers are developed into hot leads (ready for active sales).


The roles of the marketing department and the sales namibia telegram database department in marketing For a detailed overview of lead nurturing, its importance, and examples of measures, please see the article below. What is lead nurturing? Explaining why it is important, its relationship with CRM, specific measures, success stories, etc. What is lead nurturing? Explaining why it is important, its relationship with CRM, specific measures, success stories, etc. Main features of MA The main functions of MA are as follows: Lead generation features A function that acquires information about potential customers through measures such as "sending push notifications to customers who have previously visited your website to encourage them to visit again" and "delivering retargeting ads to re-approach customers.


" Lead management features A function to manage information on potential customers, such as browsing history on your company's website, the contents of inquiry forms, business card information, etc. In BtoB, it also manages information on the business partner itself (industry type, sales, number of employees, etc.). Scoring Function This is a function that scores potential customers based on their attributes, their website access history, email open rates, etc. Since you can objectively judge the level of purchasing intent, you can determine the priority of customers to approach.