So, voila.
Before anything else, it is important to keep one thing in mind: products and services need to be advertised.
Performance vs. Reach Campaigns
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We are saying here that regardless of whether your campaign is performance-based, such as e-commerce sales or lead generation, it is very important that you set aside part of your budget to run awareness campaigns, or help with English, campaigns that aim to promote awareness.
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Performance campaigns have little reach, given that kuwait cell phone number the indicators for this type of planning are based on metrics such as cost per lead, cost per sale, ROI, etc.
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In these campaigns, when we look at the CPM (cost per thousand people impacted), it is much higher than in campaigns that aim to reach the largest number of people.
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Ok, but what does that mean?
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This means that it is much more expensive to reach a larger audience when the goals are performance. To do this, you need to create campaigns with awareness/reach goals.
Our tip today is to show you a way to create a campaign with the aim of reaching the largest number of people, at the lowest possible cost, but in the end you can use it to feed your campaign whose objective is performance.
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Create a video viewing campaign;
Run the campaign;
Create a custom audience now. In your audience source you will choose your video.
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The idea here is to create an audience of people who have seen and shown interest in your video. Therefore, our suggestion is to select the option of people who have seen at least 50% of your video. This way, you filter those who were most interested in your ad.
With this audience created, you can expand to other things. You can create a similar audience, increasing your reach even further. In other words, you will create an audience similar to the one created in step 3.
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Additionally, you can also use this audience you created and use it in your performance campaigns. Simply select this audience from item 3 when creating your ad group.
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Well, there are other creative ways to create audiences, but for today we'll stick with this one.