Reduce the cost of acquiring new customers

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Sales representatives can also focus their resources on customers with a high desire to purchase, which will lead to improved work efficiency. Reduce the cost of acquiring new customers In business, there is a rule called the 1:5 rule , which states that the cost of acquiring a new customer is five times the cost of retaining an existing customer. Existing customers already know the appeal of your products, so they may voluntarily become repeat customers. On the other hand, for new customers, you have to invest a large amount of money to make them aware of your company from scratch.


Lead nurturing increases the customer's desire to purchase spain telegram database from the consideration stage through email marketing, retargeting ads, etc. If you can identify the customers who should be approached with increased desire to purchase, it will be easier to narrow down the measures to be implemented and allocate the appropriate personnel, which will reduce the cost and time required to close a deal. Dormant customer information can be utilized effectively Among the customer information held by your company, there is a lot of information that is dormant, such as "only exchanging business cards once" or "only requesting information".


Even if you have acquired customer information, if you do not approach them, you will lose contact and lose the opportunity to connect them to a purchase. Lead nurturing can help you rekindle interest in your company by taking appropriate approaches to these dormant customers, allowing you to make effective use of the information you have stored. What is the relationship between CRM and lead nurturing? What is the relationship between CRM and lead nurturing? When considering lead nurturing, the concept of " CRM " becomes important.