Brand recognition vs. brand awareness: is there a difference?

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Some prospective marketers view brand recognition and brand awareness as synonyms, but they are not the same thing. Brand recognition is one element involved in the broader idea of ​​brand awareness.

Brand recognition is about whether people can choose your company, products and marketing elements from the multitude of offerings.

Brand awareness is about building and fostering a genuine connection between your business and its customers.

The secret is to make sure your audience truly understands that your product is the solution they can trust and inspire them to choose it over any of the alternatives.

Why is brand recognition important?
While effective brand awareness improves a company’s bottom line, money isn’t the only reason it’s important. Below we’ll give you some examples of how a great brand awareness strategy can help your company get ahead.

Help your audience trust you
Take a moment to think about the brands you trust and consider worthy azerbaijan telegram screening of your business, whether you've purchased from them before or not. You're familiar with them, as well as their reputation.

If you're ever in the market, you'd probably choose a product or service sold by a brand you know, rather than a similar company you've never heard of.

Your customers are no different. The more familiar they are with a brand, the more likely they are to trust it and feel comfortable choosing it over your competition when the time comes.

Increase customer satisfaction with your product
When it comes to cola soft drinks, it goes without saying that both Coca-Cola and Pepsi are highly successful brands. However, while Coca-Cola is the bigger seller and the top performer, it is actually Pepsi that prevails in blind taste tests.

So why do so many people choose Coca-Cola over Pepsi when Pepsi has been proven to taste better? It's the effect of Coca-Cola's branding strategy, no doubt about it.

The Coca-Cola brand is so recognizable and synonymous with concepts like quality and enjoyment that people will choose it even when there is a better option available.