Reasons for implementing CRM measures

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Prepared segments and email appeal content Prepared segments and email delivery results As shown above, not only were we able to create hypotheses about the appeal required for each segment, but we also succeeded in addressing the challenge of reducing the percentage of inactive users by decreasing the percentage of inactive users by 2 points. This is a good example of how they analyzed and utilized data accumulated in CRM to successfully improve sales (activation) by encouraging second purchases through email marketing.


The company also rolled out measures that combined venezuela telegram database advertising as a channel other than email. For more details on the case study, please see the following article. [Case Study] L'Oreal Japan Co., Ltd. | La Roche-Posay Utilizes CRM Data to Activate Users [Case Study] L'Oreal Japan Co., Ltd. | La Roche-Posay Utilizes CRM Data to Activate Users Nishinippon Shimbun Event Service Nishinippon Shimbun Event Services is a one-stop company that plans and manages a variety of events and activities throughout Kyushu.


After the COVID-19 pandemic, they began selling tickets online as well as offline, but they faced a new challenge: the customer information they obtained was simply stored but not put to use. They therefore introduced the CRM system "Synergy!" and implemented email campaigns that utilized the accumulated customer data. They worked to send information tailored to each segment, such as delivering the latest event information tailored to customers' interests. As a result, they have been able to maintain a certain level of open rate, averaging around 40%.