La Casta's repeat purchase rate was high at about 40%, compared to the 20-30% rate of typical e-commerce sites, and the third purchase rate in particular was over 80%. Based on this result, we thought that "if we can get to the point of a second purchase, it's almost certain that they will make a repeat purchase," and so we took the following two approaches to customers who had not yet made a second purchase. Send a total of four step emails to first-time buyers Plan to sell a set of refills and special bottles As a result, the click rates for the step emails were high - 1st bottle: 40% and 2nd bottle: 50% - and the set sold out in just 2 months.
This was the result of using step emails to provide useful china telegram database information to customers in an orderly manner, such as the correct way to wash with shampoo, rather than immediately making a sales pitch. For details on the Alpen Rose Co., Ltd. case study, please see the article below. [Case Study] One-to-one communication realized digitally. ~ CRM launch support achieved through "customer-oriented" consulting and thorough "data analysis" ~ [Case Study] One-to-one communication realized digitally.
~ CRM launch support achieved through "customer-oriented" consulting and thorough "data analysis" ~ Example of using customer data for ad delivery: Double A Co., Ltd. Double A Co., Ltd. is a company that manufactures and sells women's shoes, including "ORiental TRaffic." In their case, with the goal of "increasing EC purchases from existing customers," they divided EC members into three major segments based on purchase dates based on data, and delivered collection advertisements (*) tailored to each segment.