Members increased by 20% over the next 12 months
Facility is at least 70% utilised across the week
Currently, Jackie Jumps’ marketing is focused on attracting new members (mainly children) by promoting open days and promotions. The club uses social media to do this, as well as demonstrations at events like summer fetes.
Marketing activity supports the first business goal as it’s focused on attracting new members. However, it’s not helping Jackie Jumps achieve the second goal, so this would be a gap in the club’s capabilities.
An action the marketing team could take russia rcs data might be to use social media to promote daytime sessions for seniors. This will help make sure the facility is in use during off-peak times.
These analysis tools may be more familiar to people with a corporate background. But they are valuable tools for helping make your club or organisation a successful business.
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