Which web analytics system is the most accurate?

[nusaiba127]

With the correct setup of counters, the data from Google Analytics, Yandex.Metrica and Liveinternet have approximately the same accuracy. All of them are collected using a special counter script, which is embedded in the site page. Each time the page is loaded, the scripts send data to their servers, where this data is processed and stored.

SimilarWeb uses a different strategy. They do not have counters installed on the site, but they collect a huge amount of data, based philippines consumer email list on which you can indirectly estimate the audience of any site. Yes, this assessment is less accurate than that of the analytical systems that we reviewed in the material, but it allows you to get data for absolutely any site without installing a counter.



Why do website traffic indicators differ, for example, between Yandex.Metrica and SimilarWeb?
The difference in data arises due to differences in collection methodology. It should be understood that none of the listed systems provides 100% data reliability.

First of all, because the Internet is not always a "reliable thing". In addition, users may have settings that prohibit or block the operation of counters. This leads to the fact that an exact match of the number of users/sessions/pages between different systems never happens, although the difference between them (except SimilarWeb), with identical settings, usually does not exceed a few percent.