Cost of advertising with Ukrainian bloggers

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Influencer marketing and collaboration with bloggers has been a trend in recent years. This is not surprising, because the results of such integrations are truly impressive:61%consumers trust product recommendations they receive from influencers. At the same time, only 38% of users trust branded content on social networks. Agree that it is quite difficult to surprise the modern consumer, and traditional marketing practices no longer bring the expected results.

Being on the same page find your cell phone number list with your audience is a secret formula for success that will help improve brand awareness, increase sales, and build customer loyalty. As social networks develop, not only new opportunities but also new questions arise: how and where to look for influencers? How much does it cost to collaborate with Ukrainian bloggers? Which social network should you choose for your business? We are eager to satisfy your interest with this article – find answers to these and other questions below!



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What is influencer marketing and how can it help your brand?
Influencer marketing involves a brand collaborating with an online influencer to promote products or services. Some influencer marketing collaborations are less tangible — brands simply partner with influencers to improve their visibility. Note that this doesn’t only apply to celebrities and stars. For example, we’re talking about bloggers and influencers who may not be popular in real life, but have a lot of influence in the online environment.

Social media influencers gather established communities around themselves, and these audiences usually listen to the opinions of their idols. Integrations with influencers will bring the following benefits:

increasing brand awareness and reach;
building authority and trust;
improving content strategy;
the opportunity to build long-term partnerships;
increasing the return on investment and impact of marketing efforts.
And the main advantage is that influencer marketing is suitable for any business. You can be on the market for a long time, or be the owner of a newly created brand. Your product can be public or niche - in any case, you can find an influencer who will help in promotion.

Stages and formats of cooperation with bloggers
Unfortunately, it’s not that simple: it’s not enough to just find a blogger with an audience and offer them money or your product to say good things about you. Influencers are people who have spent time building their own brand and cultivating their audience; they will naturally be protective of their reputation and the people who trust them.

In the information space, you can find many cases when brands order advertising from popular bloggers, but the product does not meet the stated expectations. In this case, you get the opposite result - mistrust from the audience and a bad reputation.

Also, don't expect quick results. Collaboration with bloggers requires a balanced and planned approach:

Finding the right influencer . You can use social media, search engines, or use the services of special exchanges and agencies.
Discussion of cooperation stages . Agree with the blogger on the format and time period of cooperation and discuss the types of content that will be used. We do not recommend creating clear technical specifications for the influencer, because nativeness and creativity will contribute to better distribution.
Forming agreements . Don't forget to read the blogger's case studies on advertising cooperation. If possible, contact brands that already have experience working with this influencer. Agree on the integration price: in most cases, the cost is negotiated individually depending on the product, the blogger's audience, and the format of cooperation. It can also be barter advertising.
Tracking results . Track publication reach indicators, audience reaction in comments and monitor sales indicators. To track customers who came to you from a blogger, you can provide a special promo code with a discount or add a UTM tag to the link for display in Google Analytics.
As for the formats of cooperation with influencers, there are many. For example, on Instagram, the most popular format is stories. For YouTube, native advertising is typical directly in the video or brand mentions during live broadcasts. As for TikTok, product advertising is attached to a conversational video or a humorous sketch.

Another good news is that you don’t necessarily need to have a social media profile to buy advertising from a blogger. For example, the Silpo brand doesn’t have a TikTok account, but mentions of the brand may have appeared in your recommendations feed. The brand is usually promoted by entertainment profiles or influencers who run culinary blogs.