White Paper: What You Need to Know to Prepare It

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Executing a marketing plan capable of delivering the results you expect depends on many actions, which together or separately are key to making you earn money in the medium and long term. One of these many resources is the White Paper , a technical document that was born from another branch, but which has played a very important role in marketing.

We often confuse a White Paper with an eBook, and the truth is that there are significant differences between one format and the other. Today we will tell you everything you need to know to chiropractor email address prepare one. By the end of this post you will know:

What is a White Paper?
Differences with the eBook.
Who reads a technical document?
The structure it should have; that is, how to prepare a white paper.
Some good examples of White Paper.
Let's start giving you answers.

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What is a white paper?
How does a White Paper help in marketing?
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It is a technical document intended to inform the reader about a specific topic . It may contain a combination of expert-level knowledge and in-depth research that supports a specific solution or recommendation.

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White Papers, due to their investigative and technical nature, allow readers to understand the root of a problem and its solution .

Previously, white papers were policy documents used to explain actions and methodologies in order to encourage public comment.

In the field of technology, the White Paper is used to explain the theory that led to the creation of a new product or technological solution.

That is to say, in different areas these documents have always been used to cover a topic in a technical way, and as such they have their audience.

The Marketing White Paper has provided an opportunity to educate our potential customers, as well as helping us inform and persuade based on real facts and evidence.

Differences between a white paper and an eBook
differences-between-a-white-paper-and-a-white-book
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There may not seem to be any difference between one and the other, until we read the concept of each one. An eBook is a simpler material to make, it usually uses a simple, straightforward language and tone, nothing technical.

Making an eBook can take you a few days, weeks, etc. However, due to the complexity of a white paper, its preparation can take even months. And that is exactly what it is all about, substantiating through research all the information that is being included in the material.

There are other more notable differences between one and the other, for example:

The White Paper is more extensive and technical
An ebook can be a “how to” type, for example: “How to migrate multiple email accounts to Office 365”. While a technical document goes beyond explaining how to do it, but through technical foundations it explains “why migrating multiple email accounts to Office 365” is the best solution; in addition, it is supported by research to give more weight to the document.