Competitors' website. What to pay attention to?

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The website is the place where the final conversion of the target audience often takes place. Ideally, the client immediately buys the desired product or service on the website. Or contacts the company, and then it is the managers' job to bring the deal to a victorious end.

What should you study on competitors' websites?

Elements for establishing contact - telephones, application forms, online consultant.
The engagement mechanism on the site is text content (articles, reviews, blog, news), graphic content (photos, instructions, infographics), video content (reviews, educational videos, presentations), interactive elements (calculators, module for choosing wallpaper for a room).
Functionality of the website and personal account.
Credentials - employee photos, diplomas, letters of south africa consumer email list recommendation, client reviews.
Ability to recommend - integration with social networks, recommendation by email.
Integration with external services.
Anything that stands out from the general trend.
If your competitors have been using the Internet as a marketing channel for a long time, it is useful to learn about how their site has been modified, how their positioning, list of services and goods have changed. For this, you can use fortunately, some sites are not included in this archive. You can also learn about changes on your competitorngedetect.com service.