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4. Don't encourage your visitors to leave their contact details in exchange for an ebook or a discount ebook as lead magnet for insurers When we talk about lead generation (strategy to acquire the contacts of new potential customers), we also think about the so-called lead magnet . In other words, it is about establishing which "bait" to use to encourage visitors to a landing page to fill out the form with their contacts. Very often the consultant “on duty” suggests: a discount to encourage the purchase of a policy an ebook containing guides or useful information for the potential client, in order to convince him of your preparation and experience Surely these 2 lead magnets have their effectiveness.


Without a doubt they are perfect for many sectors. But for yours, are they really? those who need advice are looking for a real resolution to their problems, not just a saving. They look for the philippines number example consultant who inspires them with the most confidence, not the cheapest. Especially if we are talking about family, business, etc. Do you really want to go down the dead-end road of fighting to see who offers the lowest price? If a person has the time and ability to find information online, do you really think they will need your ebook? If you have an agency where a client can come in person to clarify their doubts, why put yourself at the level of online companies that cannot offer this advantage? I can't say I have a crystal ball, the goal of this article is only to make you think about the opportunity of using WhatsApp Business for your online insurance marketing.




Personally, I believe more in the professional value of a free check up, but, as you have read, it is not the only possible option. 5. Let your customers talk about you: Strengthen your positioning with social proof Importance of reviews for an insurance company One of the most common marketing strategies to strengthen the positioning (the public perception) of a business is branding. If in the previous paragraphs I talked to you about the importance of presenting yourself in the right way in the eyes of a new potential client, I have some doubts regarding branding strategies. Especially if your insurance company is small and does not have a budget that allows it to have expansionist aims outside its own province.