Create an online store

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You can compare all the advantages and disadvantages of a particular site for placing your store.

Remember that your design should be mobile-friendly, as many consumers today make purchases from their phones.

Recent research claims that in the electrical contractors email list United States, 82% of all Internet users use mobile devices to make purchases.

This way, customers should be able to conveniently buy the product via a mobile device. This way, you will achieve more visits and conversions.

There are more and more platforms for creating an online store, and this makes it difficult to choose the right one.

There are several factors to consider when choosing a resource to host your e-commerce business.

Let us warn you right away that we are not prepared to vouch for the effectiveness of any particular site.

But we will lay out our criteria in order of priority. We will tell you about the two most popular ways to create an online store.

Listing your products on third-party e-commerce platforms

There are certain factors to consider when deciding on a distribution channel:

How long does it take for pages to load?

Are there companies in your niche working on the site?

Is there integration with well-known payment systems (PayPal, Square, Stripe, Skrill)?

Is SEO promotion used?

Is the platform convenient for a start-up business?

Does the platform have extensions for customization?

Go through all the e-commerce platforms and make a report for yourself with answers to all the above questions. It will not take much of your time and effort.

Shopping Cart Optimization

This is one of the most important features that will help you increase sales and improve the conversion rate of your business.

According to statistics, the average cart abandonment rate is 69.57%. This number can increase if your store does not meet certain criteria.

If you are new to e-commerce, we want to warn you against these mistakes. Most cart abandonments occur due to the following reasons:

The ordering process is too complicated.

High hidden fees such as shipping costs or VAT.

The client does not want to leave his payment card details because he does not trust the store.

There are many bad reviews about the long delivery time of the goods.

Unclear return policy.

Many of these issues can be resolved by making changes to the checkout process. You should be sure that the e-commerce platform developer has an SSL certificate.

This way, your business should not pose a risk to your customers.

You must ensure that all payment information, including credit card information, is encrypted and securely protected from fraud.

The best distribution channel for you is one that is integrated with major payment systems: Mastercard, Visa, American Express and Discover.

If you plan to accept international payments, PayPal or Stripe gateways will come in handy.

PayPal is also convenient when dealing with buyers who want a refund or payment reversal.

PayPal also inspires confidence in customers when shopping online. The security policy of this system is ready to meet any customer requirements related to online payments.

Thus, when opening an online store, keep in mind that it should be integrated with the most popular cashless payment systems.

You can also try payment systems that are trendy today, such as Skrill, 2Checkout and Authorize.net.

Mobile application development

Most often, such an application works thanks to cloud data. This technology allows the store owner to see in real time the completed transactions and other actions that users have performed on the marketplace.

In other words, the mobile application allows you to quickly manage all the data. And understanding what is currently happening in your store will help you make the right decisions anywhere and anytime.

Your top priorities each day will include placing orders, sending delivery notifications, and accepting payments.