A lead here is an individual who’s shown

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Note that “per month” can also be any time period—year, week, or day. Throughout this guide and in the spreadsheet CPL calculator, we use “per month” since most businesses report on metrics on a monthly basis. So, according to how often your business reports on metrics, choose the appropriate time period for calculating your cost per lead. What is CPL? What does CPL mean? Cost per lead (CPL) is a marketing model where advertisers pay a set amount for each lead generated.


interest in your product or service. There are many ways usa consumer email database someone could show that interest; they could visit your sales page, reach out via email, download your brochure, or engage with your brand’s social media posts. Leads vary in value, of course. The strength of the interest and the resources behind it determine how much a lead is really worth.




When someone’s really interested and has what they need to invest, they should be a top priority. But since lead value isn’t always clear at first, it makes sense to treat the acquisition of any lead from a given channel as roughly equivalent. How and why businesses use CPL campaigns Businesses use the cost per lead model to track exactly how much they’re spending to bring in leads.