How important is it to register a trademark?

[muskanhossain]

If someone asked you right now to name the first five brands that came to mind, which ones would you name? Apple? Samsung? Google? McDonald's? Coca-Cola? Netflix? Disney? Ford? Volkswagen? There are so many brands that are recognized around the world!

Of course, it wasn't always like this. They all came a long way to reach the level they are at today, the brand building process is thought out in the long term so that it "sticks" in people's minds.

If the brand is so important, one point that should be prioritized is its protection. This way, you avoid major headaches in the future if someone decides to act smart, such as: having your image damaged by the competition, losing the right to use it or wasting money if you have to completely change the brand.

What is a trademark?


First of all, we need to talk about what trademark registration is. It basically ensures ownership of a given trademark throughout the national territory and was established by Law 9,279/1996 , also known as the Industrial Property Law.

In practical terms, the trademark registration certificate is like a vehicle's CRV, an official document that ensures ownership of a given brand. The National Institute of Industrial Property (INPI) is responsible for registering a brand in Brazil .

Why is brand protection important?
First, because it brings recognition and credibility. And it is uk whatsapp data possible for a brand to become a love brand ! You know that brand that people defend tooth and nail? That they won't give up on buying regardless of the price and recommend to everyone? That is being a brand loved by consumers!

Furthermore, there are emblematic cases when it comes to disputes involving trademarks. Want to see just one very famous example here in Brazil?

When we talk about the iPhone, it's inevitable to think of Apple's best-selling smartphone. But did you know that in Brazil the iPhone brand is the target of a fierce dispute between the Apple company and Gradiente?

Well, before the American giant registered the name in Brazil, IGB Eletrônica had already requested the registration of the Gradiente iPhone trademark with the INPI. It was granted to the Brazilian company in 2008, about a year after Apple's global launch.

And since then this dispute has dragged on in the courts and is currently being debated in the STF (Superior Federal Court) . The trial should be resumed soon by the court's plenary.

Just imagine the headache that the company founded by Steve Jobs has faced during this long dispute. You wouldn't want to go through the same, would you?



Another important point is that with the trademark registered and protected by law, it is possible to franchise it, transforming the brand into a source of income by licensing its use to third parties.

Of course, in this case it is necessary to pass on all the necessary data and information to the franchisee, so that the business can be managed in a standardized way.

Why hire a specialized company?
Anyone can apply for a trademark registration. However, if you feel insecure or still have questions about how to complete this process, which can be long and time-consuming, you can count on specialized help.

Here at R8 we have a great partner when it comes to brands and patents: Conemark! And no, this is not an advertisement, it's because they really understand the subject and are able to help you leave your mark on the world!

Check out some of the advantages of having a company like Conemark to register your brand.

Be careful with the bureaucratic part
Yes, the process is a bit bureaucratic and requires close monitoring, which can be a bit tiring. With a specialized company, they have a power of attorney to act on your behalf and take care of all the bureaucracy of the process with experience and knowledge.

Better requirements analysis
To register a trademark, there are some requirements that need to be met and Conemark has the necessary knowledge to make a more assertive analysis of these aspects and how your trademark can be classified.

Good value for money
This is another advantage of hiring a qualified company to conduct the process. It reduces the chances of the request being denied due to an error in the documents or due to missing certain deadlines, which are very short throughout the process.