The countdown timer also needs to be used correctly

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Countdown timer
It is a counter with numbers that clearly demonstrates the duration of the special offer. It looks like a countdown of seconds, minutes, hours, days. The user sees how little time is left to buy the product at a good price, and this encourages him to make a quick decision.


The client is told the truth and informed about real offers, not fictitious ones. The client can expose negligent sellers by visiting the site the next day or simply refreshing the page. If he sees that the countdown time is the same as, say, yesterday, then this is unlikely to add loyalty to the store. Plus, the person will feel deceived.

A common requirement for all applications is the graphic design email list ability to remove the timer. On some web resources, it hangs in the center, without the ability to move it. This should not be done, otherwise the client will not be able to remove everything that bothers him from the screen.

The timer does not pop up every second or two. When a visitor comes to an Internet resource, the timer may not be interesting to him. If it pops up constantly, then sooner or later it will force the user to leave.

Notification of how many people have already purchased this product
Notification of how many people have already purchased this product

Source: GaudiLab / shutterstock.com

It is displayed on the website as a caption indicating how many customers have purchased the product, registered, and performed other target actions. An even greater effect is achieved by using a caption indicating how many products are left in parallel. Ideally, this is organized so that the number of units in stock decreases literally before the visitor's eyes. For example, "Elena from Novosibirsk just bought this watch." The main thing here is not to get carried away and use the application according to the rules.

The client receives only honest information. In fact, this is a general rule for all such applications. For example, if Booking indicates that the room was booked five hours ago, this is one hundred percent true.

Convenient size and correct placement - so that the notification does not interfere with seeing other information on the site and does not cover other blocks.

Multi-button, or multi-functional button
The multibutton offers users to contact the web resource staff in different ways. This is how it differs from the callback widget. The client can not only call, but also leave a message on social networks, write an email, and chat in different messengers. That is why the application looks larger than the others.

The same rules apply to the multi-button as to other widgets: placement in the bottom left corner so that it does not overlap the rest of the content on the site, and the ability to quickly and easily collapse.