Sales predictability: how can inbound help you achieve it?

[muskanhossain]

Do you know what sales predictability is and why it is so important for the success of your company? Although it is still greatly overlooked by some managers, through this factor, it is possible to anticipate the results and trends of your business, ensuring even more assertive decision-making.

Furthermore, based on sales predictability data , it is possible to establish targets to be achieved, growing in an even more sustainable manner.

But what is the best way to achieve this? Find out once and for all how Inbound and its tools can help you achieve the best results.

Integration of sales and marketing teams
The SLA, a formal work agreement between the sales and marketing teams , is essential for the development of any business strategy. And this is no different when it comes to sales predictability.

Teams need to work together, establishing the expected results of each action. In addition, integration between areas ensures more consistent work at all stages, generating greater credibility with the consumer.

The development of a sales predictability system necessarily switzerland whatsapp data requires a collective effort that is already – or should be – worked on through Inbound strategies .

Using Inbound Marketing
One of the main characteristics of Inbound Marketing is the analysis and measurement of all its actions, in order to constantly improve the results obtained. In this way, this strategy can be a great driver for sales predictability.

Using Inbound techniques, you can access a list of potential leads, coming from an average of traffic and conversions on your social networks and websites. With this data in hand, you can predict an approximate number of qualified leads and, thus, transfer this information to the sales department.

Furthermore, one of the main functions of Inbound is to prepare the consumer for the moment of purchase, which can generate even more effective data on the stage in the sales funnel and the probability of closing deals.

Using Inbound Sales
In addition to Inbound Marketing, Inbound Sales also offers an excellent opportunity to work with sales predictability . Through this strategy, the sales team can act as a database for qualifying leads , making the approach even more accurate and increasing sales opportunities.

Thanks to this methodology, it is possible to obtain even more accurate information for developing sales predictability, since potential customers will be more likely to close a deal when contacted.

As you can see, it is possible to achieve stable sales predictability by using the right marketing tools. But be careful: to optimize your Inbound strategy development and management process, it is essential to have the support of a specialized agency.