Repeat sales are important for business because they allow you to earn more income while spending less on customer acquisition. Buyers no longer need to be taken through the entire sales funnel - they are familiar with the product and the terms of purchase. All that remains is to convince the client that it is better to buy here in the future, rather than from a competitor. In this article, we will tell you about methods that help grow repeat sales using examples.
How to Keep Customers Coming Back
Of course, for a purchase to take place, the quality of the product itself and a high level of service are most important - from the first contact to support throughout the user's journey. If the product does not meet the customer's needs, and communication with the seller becomes a stress factor, no strategies will help to return the buyer. But we will not go to extremes - we will consider ways to increase repeat sales that most sellers can use in their store.
Retention channels
Website personalization
Personalization of a website is the addition of a set of visual instagram data elements to it that are launched in response to user actions and follow prepared scenarios taking into account the available data about the user.
Customer purchase data can be used to personalize offers. Product recommendations that are relevant to a specific customer here and now increase the likelihood of repeat purchases.
Read also: Onsite personalization
Personalization elements help to close user needs and solve business problems. Thanks to it, a business can build long-term and productive relationships with customers. Thanks to personalization, the user buys goods more often, more and for a longer time. And in the most positive scenario, he becomes a fan of the brand.
For example, Rendez-Vous added several personalization elements to its website. Product prompts with an offer to add a product to the cart increased conversion by 4.32%, navigation prompts by 4.43%, and a social proof widget showing how many people were already interested in the product by 8.32%.
Read also: How online store Rendez-Vous increased conversion with a human approach
Email Marketing
To keep customers interested in your brand, you can send them emails containing current offers, information about new products, and useful tips.
Letters can be timed to coincide with events - for example, a long holiday weekend is coming up and many customers of the abstract store "10,000 little things" will go on vacation out of town - it's time to offer them a selection of goods that will be useful on such a trip.
In addition, you can tell your newsletter recipients about new products in the product categories they were previously interested in.
Read also: Trigger mailings as a sales tool in the era of personalization
Social media
Social media is a way to build a loyal community around your brand. Regular interaction with this community leads to repeat sales.
In social networks, you can work with different forms of content - not only with texts, but also with videos, launch partnerships with influencers to expand your own audience. Or just react to current news in an interesting way - so that connoisseurs will wait for a portion of new memes from your community.