Google Confirms Site Wide And Page Level Signals Used For Rankings

[tasmih1234]

The latest update to Google’s “Guide to Search Ranking Systems” confirms it also uses site-wide signals, removing the previous belief that it only uses page-level signals for its ranking systems.


Google`s updated ranking documentation
Google’s ranking systems guide now includes an important paragraph for site owners and publishers about the variety of signals it uses to understand pages and its ranking systems.

Here’s the updated paragraph:

“Our ranking systems are designed to work on the page level, using a lebanon mobile numbers list variety of signals and systems to understand how to rank individual pages. Site-wide signals and classifiers are also used and contribute to our understanding of pages. Having some good site-wide signals does not mean that all content from a site will always rank highly, just as having some poor site-wide signals does not mean all the content from a site will rank poorly.”

Here’s a screenshot of the guidelines:


Important changes
The document change isn’t a new ranking factor but a clarification of what Google already uses.

Google’s “Guide to Search Ranking Systems” now confirms that it uses page-level content and site-wide signals for ranking.

The update also clarifies that having insufficient site-wide signals for every page doesn’t mean your site will plummet in the rankings, nor do strong ones guarantee it’ll rise.