Are Sales Contests Worth the Investment?

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Likewise, if the sales organization isn't providing feedback to the CMO or engaging directly with them, they will struggle to achieve their goals.
Some organizations leave lead generation to the marketing team alone, but it should be a team sport. Marketing should work toward demand generation goals, and so should the sales team.
Simply throwing marketing materials at sales is ineffective—that’s not how you build a partnership. Achieving true partnership starts with aligning our goals and KPIs, then aligning your plans accordingly.
It’s critical to get everyone working together. When sales and marketing teams are both accountable for revenue, they’re more likely to see results from their combined efforts.

Don't let distance be a barrier
This has become more challenging in recent years as we are more distributed than ever before. Sales teams are used to being on the road visiting customer sites, processing forecasts, and sending information on the go. On the other hand, some marketing functions may not require as much travel.
Over the past few years, marketing teams have realized that we are all on a level playing field because so many of us are working remotely.
This leveled playing field provides opportunities for agile organizations to take advantage of the situation.
How Sugar CRM used Shark Week to build its pipeline
A few years ago, SugarCRM launched a competition called "Shark namibia telegram data Week" to bring together people from marketing, business development, sales, partners, etc.
to work together to drive pipeline. They formed teams and gave out prizes during the day and weekend, including prizes for the top team and individual prizes.

This deliberate effort to work toward a common goal was transformative, introducing an outbound sales DNA into their culture that they had previously lacked. They saw a substantial difference in results when they introduced a fun, competitive approach to team sales that got everyone involved. After all, salespeople like to win.


For their mid-market business, it generated $2 million in revenue, and the bonuses only cost $60,000.
The return on investment for their organization was phenomenal.
Sales competitions like Shark Week can be a training tool, but they also put pressure on competitors. When everyone in the company participates, competitors' phones start to ring off the hook, and they have to work harder to keep their business.
This provides you with an opportunity to gain a competitive advantage, take over their business, and grow your own in the process.