This model is based on the idea that the more leads a marketer generates, the more money he or she will make.
What types of leads are there and what are needed here .
Features of pay-per-result lead generation
Lead goals should be closer to reality. Your business is your work, your income, your responsibilities and your risks. A marketing agency cannot replace you in your business. The agency only helps you achieve your goals. Therefore, you need to set realistic goals and follow the advice of experts, then the desired results will be quite achievable.
Leads and sales are different entities. Leads and sales are two completely different concepts. A lead is just contacts, and sales are already income. Can an agency not only supply your business with leads, but also organize sales and conduct transactions? Of course, it can! But this is already a partnership and it should be mutually beneficial.
Design and text are not a guarantee of leads . Creating a beautiful website, landing page and perfect text is not a reliable way to get leads. Perfectionism is not appropriate here. It is more useful to facebook data create several versions of the landing page and offer, and then conduct A/B testing. The working version will be the one that generates leads, and the statistics will show this.
Rely on priority marketing channels. It is best to link all your marketing channels and, based on the data obtained, leave those that generate leads. Web and business analytics will show the distribution of the budget between channels. About the most effective marketing channels in 2023 here .
The need for analytics. Without analytics, if you don't have statistical data, nothing can be guaranteed, let alone discussed. Everything will be just assumptions.
Follow the advice. Pay attention to your agency's suggestions for improving marketing channels (website, landing pages, offers, call and sales scripts, etc.).
Benefits of Pay-Per-Result Lead Generation
Improved Lead Quality: One of the main benefits of using this type of marketing strategy is that it encourages marketers to focus on generating high-quality leads rather than just quantity, as they only get paid for those that convert into sales or signups. This will help ensure that your prospects are more likely to be interested in what you have to offer, leading to better results from your campaigns overall, as well as a higher return on your marketing budget over time.
Increased Sales Profits: Another benefit associated with using this type of marketing strategy is that since you are only paying for qualified leads (leads that are suitable for direct sales), you are likely to see an increase in profits due to higher conversion rates. This can help maximize the profits from your campaigns so that your business can maximize its profits over time.
Payment schemes in lead generation
lead generation for business
For the process by tasks, hours
lead generation - pay per process
The budget is minimal - from 30 thousand rubles per month: setting up and maintaining contextual advertising + budget for the advertising itself. This is the most common payment model. With this payment scheme, the agency works with Internet marketing channels on a planned basis according to tasks and receives payment for the work performed. The work plan is fulfilled, tasks are solved, the site is developed, advertising is conducted, etc. Leads are generated in this option without payment for the lead and appear as a result of this process.