Price to choose from

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The method repeats the mechanism of the previous price fork with only one difference - the cost is named in ascending order, starting with the minimum and ending with the maximum. In addition, the seller explains why the tariff set for the product/service is justified. Most often, the client opts for the middle option of the "fork".

Example:

– The “Home” package costs only 3,500 rubles, the “Family” package costs 5,000 rubles, and the “Exclusive” package costs 10,000 rubles. If you are planning to save money, then take medical insurance leads email list the “Home” package. And if quality is important to you, then choose “Exclusive”. And the “Family” package has the optimal “cost-quality” ratio.

"Your price"

The method is designed to find out the financial capabilities of a potential buyer when you have several similar products in different price categories. The point is that you name the cost (or price range) of the product, and then specify how much the consumer planned to spend on the purchase.

Example:

– Prices for the “problem solver” vary from 4 to 60 thousand rubles. The cost depends on the country of manufacture, brand and configuration. We will help you choose the best option. How much do you expect to spend on the “solver”?

Comparison with competitors

Very often, customers ask the manager "why is a similar product from a competitor company much cheaper?" In such a price range, you act as the upper limit and it is very important to explain to the client what the advantage of your product is and what determines its cost.


Don't criticize your competitors, but provide compelling and constructive arguments that illustrate the special value of the product you offer. This way, after comparing the products, you can easily explain to the client what the benefit of purchasing a product from your company is.

10 Ways to Price a Product Using the Price Range Principle

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Example:

- Why is the price for "problem solvers" so high? Here at "Concurentus" it's almost 2 times cheaper!

- Let's think about what we are comparing with. "Resolvers" from "Konkurentus" have a limited service life (1.5-2 months) and are not designed to download updates. Our company offers "solvers" with a long service life guarantee (12-15 years) and with an automatic system update function. By the way, about the guarantee - if the device purchased from us fails before the due date, we will replace it with a new one, and also pay compensation for the inconvenience in the amount of 10% of the cost of the product.

"Sandwich"

The "sandwich" method involves mentioning the price of the product during the presentation. This way, you don't just announce the price of the product, but also immediately justify it and smoothly move on to the next stage of the sales cycle.

Example:

- For example, you buy 1 "problem solver" for 1 person for 24,000 rubles. It comes with 8 different positive emotion sprays and 1 idea generator. We provide home delivery of the product and provide the services of an installer who will install and configure the "solver" according to your wishes. Tell me, before starting the installation, will you need to dismantle the old device?