Tips for Writing a Strong Case Study

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The text volume should be at least 2000 characters. A case smaller than this will look unconvincing. When planning to increase the volume, make sure that the information you add is useful and not just “water”.

The client likes to be taken care of. If your case uses specific terms and definitions, add a mini-dictionary to it. This will make the text more understandable.

When thinking about how to write marketing nurses email list cases, try to back up the information with real figures: for example, +20% to website conversion, an increase in traffic from 80 to 200 people per day.

Links to reliable sources of additional information would also be helpful.

Dilute the text with tables, graphs, images. It is not difficult to do, and explanatory captions to the illustrations will make them understandable to the client.

Include customer reviews and comments in the text, trying to make them visually noticeable. This will greatly help you in forming a trusting relationship with the client.

6 Tips for Writing a Strong Case Study

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4 typical mistakes that kill a case at the root
There is no conflict in the case

A clash of interests is always a conflict. If it is in the case, then attention is captured. Even if it is the hero's struggle with his laziness, it is worth adding some unexpected turns of events, and here you have a gripping case that will definitely be read to the end and remembered.

The case is similar to an abstract

There are now many services that help remove cliches and bureaucratic jargon from text. For example, Glavred by Maxim Ilyakhov and his infostyle. But for some reason, many cases start to look like student term papers, where it is sometimes difficult to get to the meaning behind the pile of words.

Real texts from agencies when writing a case:

The purpose of writing this case was to create content that would help reflection and work on mistakes.

The result of the synergy of advertising campaign optimization was the growth of such indicators as CTR, number of clicks, and number of conversions.

Ruthlessly get rid of such formulations. They will not make your case better, but they can scare off the reader.

The case teaches nothing

Why study cases? To get new information, but don't think about your company's work. By and large, no one is interested in this except you. People are interested in other people's experience, which they want to use for their own purposes.

There is an opinion that you need to learn from your own experience, so studying other people's cases is useless. But readers still study and hope that they will be able to use someone else's experience. Of course, it will not be possible to fully implement it in your work. The case should have slightly different tasks: to show a systematic approach, talk about some tricks, dispel harmful myths.

How is it that they are of no use? There are two scenarios.