Before you search for channels, you should decide on your search criteria. To begin with, you should answer two questions:
What result do you plan to achieve?
Based on this, you determine the pool of topics in which you will place your ads, and look at the catalogs to see what the approximate price ranges are in the corresponding channels. Analyze how much the CPM costs in your topics. Estimate how many ad views you plan to buy. If you place your ads in a very narrow niche, then 1000 views may be enough, and if you are promoting a larger product, then it is worth buying at least 20-30K “eyes”.
You can go further and do a primary test - allocate a forex data minimum amount for a test purchase. Buy advertising in a random channel on your topic for 2-3K coverage. Then analyze what the return was from this number of views. And then you will have a better understanding of what volumes should be purchased.
After that, you define criteria such as:
The range of CPM acceptable to you;
The range of prices for one placement. For example, you decided that if you place somewhere for less than 500 rubles, there will be practically no return from the channel. At the same time, you also do not want to throw the entire budget into 1-2 channels and you prefer to diversify it;
Minimum and maximum number of views per day;
Engagement ranges - ER or ERR;
Desired formats: 1/24, 2/48 or any.
Once you have defined your criteria, you can begin your search.
Search
It is best to search for channels on social media advertising exchanges. After all, there you can immediately set the topic, engagement rates, daily reach and price ranges, CPM rates. Moreover, having found a channel, you can easily contact its owner directly if you do not want to apply for placement through the service
Channels directory in Telega.in
In addition to Telega.in, TGStat and Telemeter channels can be searched in the catalogs of the following systems:
Telegrator;
Tgrm.su;
Teletarget.
The more complex your topic, the more channels you need to collect during the initial selection, because the most suitable ones will be the rarer among those selected. In principle, you can select up to 10 channels at first. Analyzing a larger number is very tedious.