SEO metrics to adopt in 2025

[rifat28dddd]

Google Analytics relabeled conversions as key events in GA4, to help iron out discrepancies with their Google Ads platform. We like this shift in verbiage because it broadens the scope of what is considered a “conversion” — zooming out from more traditional, commercial actions (filling out a form, signing up for a demo, scheduling a call) to whatever actions a business deems valuable on a particular page. This might include joining a group, signing up for a newsletter, or clicking through to a service page.

Tracking key events is highly valuable, because it sophisticates your performance measurement and helps marketing align with the C-suite on impact. Define your key events thoughtfully and measure them consistently in 2025.

2. Clicks from search

One factor contributing strongly to the pervasive decline in organic web traffic for publishers is the continuing rise of the zero-click search — instances where a user’s query is answered directly on the SERP without needing to click on any link, typically through features like featured snippets, knowledge panels, or AI Overviews.

This ties back to the limitations of keyword rankings as a metric; what if your site is showing up on a bunch of SERPs that aren’t driving clicks, because the query is concisely answered by an AI snapshot? There’s brand awareness value in showing up here, but obviously, the goal is bringing the right people to your site.

That’s why clicks to search, which simply measures the croatia telegram data number of times users clicked through to your site from SERPs, is increasingly important to keep an eye on. When specific pages and keywords are performing highly, it’s an indication that the topic or the content is attracting people to your brand versus snippets, AI snapshots or competing links. Analyze and learn from these successes.

3. Organic conversion rate

How often are the people who arrive at your site via organic search completing the actions that you want them to? It’s a simple yet vital question, answered by organic conversion rate. Take this metric and compare it to your website’s overall conversion rate from all sources; if organic is higher, then that is a sign your SEO strategy is working.

Learn more on our blog: What to Look For in an SEO Analysis of a Website