Reasons why visitors don't add products to cart on a product page

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Are you developing your online store, but your sales results are – to put it mildly – ​​poor? You put in a lot of time, work and effort, but few visitors add products to their carts? I know that at some point this can lead to frustration and a sense of helplessness. But that's not what running a business is about. That's why I've prepared something special for you. In one text, I've collected 10 reasons why visitors to your online store don't add products to their carts. Thanks to them, you'll learn what you can improve to increase your chances of making purchases.


Before we begin, a bit of theory and research…

The “Add-To-Cart” indicator is nothing more than the percentage iran rcs data of visitors who add at least one product to their cart during a given session . It is calculated by comparing the total number of sessions with the number of sessions in which the user added a product.


Of course, the higher its value, the better. However, according to industry benchmarks – depending on the source – the average value oscillates around 3-7%, although some studies even speak of 10% .

Let's say your store has an "Add-To-Cart" rate of 5%. This means that 1 in 20 visitors will add something to their cart. It's unclear whether they will end up making a purchase, but they are already on the right track.

What do you think – is it little or a lot?
Considering that nearly 44% of all site traffic comes from product pages , there's clearly room for improvement.