To begin building this alignment, start here:

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This divide wastes huge potential for landing potential customers. Sales and marketing ultimately have the same goal: to win conversions.

But far too often, the two departments don’t communicate at all. They’re on different paths with different KPIs, and each regards the other with a bombastic side-eye.

Even worse, C-suite executives overwhelmingly believe that their product, sales, and marketing teams are aligned, when a Q2 2024 study by Forrester found that 65% of the boots-on-the-ground professionals in those departments reported feeling a lack of alignment, including lack of communication, teamwork, and trust.

Get your sales and marketing departments on the same team. Build switzerland mobile numbers list a pipeline between sales and marketing so each side can get the content/updates/stats they need to do their jobs effectively.

Encourage suggestions on ways to improve marketing assets
Set up regular sync meetings for open communication
Foster a collaborative environment to ask questions
Align public-facing messaging from both departments
Align KPIs to revenue for both departments
Facilitate interdepartmental education
The goal is for each department to understand and appreciate the other’s work and to agree on lead capturing and conversion.

Write for humans
Finally, remember that you are writing for humans, not bots.

In the mad dash to build traffic and attract leads, it’s easy to forget that you’re not ultimately writing for algorithms.

There are real people out there with real problems that you can solve.

As you audit your content and build out your sales funnel, remember that your goal is to match search intent and add value to the person interacting with your content.

Don’t get lost in keyword stuffing and algorithm pandering. Write for humans.